At Kinetic Center, everything is carefully designed, including the logo
The story of its creation lies within a family affair. The family is gathered together
around the dinner table and ready to take on this challenge. Jacopo explains that the new
activity must be graphically represented and everyone can participate anonymously, following
two rules: use the initials of the center and the chosen colors for the clinic (white, blue,
and orange).
White, bright and pure, and blue, of the sky and sea, are often used in the healthcare field
to represent hygiene, transparency, calm, and relaxation. Orange is an intense and lively
color that in oriental culture is associated with energy, rebirth, and mental concentration.
Orange and blue are also complementary colors that, when combined, are instinctively
recognized by the human brain as harmonious.
Ogni componente in famiglia disegna, progetta e crea. I fogli si riempiono di font diversi,
disparate forme e
linee definite. Ed ecco, in mezzo a tutte le proposte, una ha forme geometriche semplici e
di impatto: un
quadrato blu con un cerchio bianco all’interno, una freccia e una C arancioni.
Each family member draws, designs, and creates. The sheets fill with different fonts, various
shapes, and defined lines. And there, among all the proposals, one has simple and impactful
geometric shapes: a blue square with a white circle inside, an orange arrow, and a C. Do you
see it? The blue is the stylized shape of the K of Kinetic and the C in the center is
precisely that of Center. The founder likes that logo and decides to perfect the details and
proportions with his dedicated team, called to create the real and virtual space of the
clinic.
If you are curious to know who won the logo challenge... sorry, that's a secret.
